Category Archives: media

Last Week in Queensland – 16 May 2016

last-week-logo-2Last week in Queensland, our reshaped Opposition saw encouraging polling, our Government reversed more Newman Government policies, and Federal Election coverage drove State news away.

Governing

 

New Opposition Leader Tim Nicholls

New Opposition Leader Tim Nicholls

The Opposition and Crossbench

 

Deputy Prime Minister Barnaby Joyce

Deputy Prime Minister Barnaby Joyce

Politics

 

Community

 

Economy and Infrastructure

 

qld-parliamentParliament

  • Queensland’s Parliament sat from Tuesday 10 to Thursday 12 May and sits next from the 24th to the 26th, before the State Budget on 14 June
  • The Queensland Parliament’s summary of what’s new, including newly-introduced and passed legislation, is here www.parliament.qld.gov.au/work-of-assembly/whats-new
  • The Federal Parliament has been prorogued until after the Federal Election on 2 July – see www.aph.gov.au

 

Sleeper Issues?

 

 

 

* We’re not representing that this is a complete coverage of news in Queensland – it certainly isn’t, and it’s what we find interesting or important, and sometimes what’s unusual.  Some of the links will require subscriptions to read content.

 

 

Crisis Management 101

From Wikimedia Commons

From Wikimedia Commons

Here’s a downloadable basic primer on crisis management, for you – Happy New-ish Year!

In 2011 Mike Smith gave a presentation on political crisis management to The Art of Political Campaigning Conference* organised by Campaigns & Elections Magazine in Washington DC.

The presentation has been tidied it up and reformatted, and it now might be useful as a very basic crisis management tutorial, with obvious US, and election, taints!

It includes a number of crisis management failure case studies, some of which make depressing reading.

You can download it here – if you use it anywhere, please attribute!

 

* This is an annual conference – Mike presents most years, on such topics as crisis management, campaign organisation, strategy development, etc.

DON’T Increase Awareness

aids ribbon (1)It drives me nuts, because it’s lazy, ineffectual, and wastes money – and I see it at the core of so many marketing/comms plans and strategies: their objective is to “increase awareness” of XYZ.

Not good enough!

I don’t care what the marketing/communication plan is about, if the objective isn’t to change behaviour, then it’s inadequately thought out, inadequately focussed, just inadequate – and quite possibly delivers nothing concrete.  Increasing awareness may be a step along the road, but it’s only an early step: the steps after awareness include motivating, and enabling, changed behaviour.

Lindt* tell you their chocolate is the most satisfying.  They don’t want you to be aware of that – they want you to act on it; their ads don’t just tell you they are the best, they try to give you reasons to act on that assertion.  Then, Lindt make sure their product is accessible and you can readily put your hands on a block of Lindt rather than, say, a block of Cadbury.

Likewise lobbying – businesses can’t justify spending money on mere awareness-raising with Government – there has to be a concrete commercial objective.

Even cause marketing or political marketing/communications should be the same – there should be an explicit or implicit demand for changed behaviour, and, somewhere in the marketing mix, new behaviour needs to be made convenient.

*Disclaimer – I eat quite a lot of Lindt chocolate.