Category Archives: marketing

How to Lobby – Updated

A great resource if you want something from Government – our updated* directory of How To Lobby articles**, published since 2013, indexed by topics, and entirely free!

Click one of these links to take you to that topic/heading:

      1. Why
      2. Who Does It?
      3. Reality Bites
      4. Strategy
      5. The Basics
      6. Targeting
      7. Policy Processes – What You MUST Know
      8. Getting Ready
      9. The Meeting
      10. What To Ask For
      11. How To Ask For It
      12. When To Ask
      13. Specialties

Why

Why Lobby? http://wp.me/p4xOhB-r

“Why Lobby?” Encore http://wp.me/p4xOhB-A

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Who Does It

Who’s a Lobbyist? http://wp.me/p4xOhB-N

Who’s Your Best Lobbyist? http://wp.me/p4xOhB-23

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Reality Bites

Lobbying: The Dirty Truth https://ethicalconsultingservices.wordpress.com/2014/08/12/lobbying-the-dirty-truth/

Myths & Legends of Lobbying https://ethicalconsultingservices.wordpress.com/2014/10/16/myths-lobbying/

Dogbert Does Lobbying
Regulating Lobbyists: Hardly https://ethicalconsultingservices.wordpress.com/2014/10/22/regulating-lobbyists-hardly/

Australian Lobbying: Credibility Fail https://ethicalconsultingservices.wordpress.com/2015/03/10/australian-lobbying-credibility-fail/

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Strategy

Don’t Just Do Something, Sit There! https://ethicalconsultingservices.wordpress.com/2014/09/17/dont-just-do-something/

Strategy & Delusion https://ethicalconsultingservices.wordpress.com/2014/08/12/strategy-delusion/

DON’T Increase Awareness https://ethicalconsultingservices.wordpress.com/2014/08/26/dont-increase-awareness/

When to “go political” or be partisan https://ethicalconsultingservices.wordpress.com/2017/07/31/lobbying-when-political/

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burke-grillThe Basics

Lobbying: 6 Things to Know https://ethicalconsultingservices.wordpress.com/2014/09/24/6-lobbying-things/

Lobbyists Do WHAT? https://ethicalconsultingservices.wordpress.com/2015/03/03/lobbyists-do-what/

Lobbying is Marketing https://ethicalconsultingservices.wordpress.com/2015/04/01/lobbying-is-marketing/

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Targeting

“Get Me The Premier!” https://ethicalconsultingservices.wordpress.com/2014/11/12/get-me-the-premier/

Who’s the Decision-Maker? https://ethicalconsultingservices.wordpress.com/2014/10/02/who-decision-maker/

Take me back to the top of this article!

Policy Processes – What You MUST Know

Mysterious & Mysteriouser: How Did THAT Happen?  https://ethicalconsultingservices.wordpress.com/2014/12/18/mysterious-mysteriouser/

“So When WILL They Decide???” https://ethicalconsultingservices.wordpress.com/2014/12/10/when-will-they-decide/

From Althaus, Bridgman and Davis

From Althaus, Bridgman and Davis

How’s Your Rat King? https://ethicalconsultingservices.wordpress.com/2014/11/27/rat-king/

The Uber-Rat-King https://ethicalconsultingservices.wordpress.com/2014/12/04/the-uber-rat-king/

What IS A “Policy Instrument,” Anyway? https://ethicalconsultingservices.wordpress.com/2015/01/22/what-is-policy-instrument/

Sax vs. Cymbals https://ethicalconsultingservices.wordpress.com/2015/01/28/sax-vs-cymbals/

Take me back to the top of this article!

Getting Ready To Lobby

Lobbying Labor’s Queensland Government: How? https://ethicalconsultingservices.wordpress.com/2015/02/17/lobbying-labors-queensland-government-how/

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The Meeting

How to Get That Meeting https://ethicalconsultingservices.wordpress.com/2015/05/06/how-to-get-that-meeting/

What if You Can’t Connect with the Decision-Maker? https://ethicalconsultingservices.wordpress.com/2015/07/28/cant-reach-decision-makers/

When you meet the Minister … https://ethicalconsultingservices.wordpress.com/2015/03/18/when-you-meet-the-minister/

Take me back to the top of this article!

What To Ask For

Persuading Government: What You Say  https://ethicalconsultingservices.wordpress.com/2015/05/13/persuading-government-what-you-say/

What Makes A Policy Good? https://ethicalconsultingservices.wordpress.com/2015/05/28/policy-good/

Make Your “Ask” Feasible https://ethicalconsultingservices.wordpress.com/2015/07/01/make-your-ask-feasible/

Take me back to the top of this article!

agressive-manHow To Ask For It

Connecting with Decision-Makers https://ethicalconsultingservices.wordpress.com/2014/11/11/connect-decision-makers/

Tell Government a Story!  https://ethicalconsultingservices.wordpress.com/2015/07/22/story-to-government/

Motivating & Persuading https://ethicalconsultingservices.wordpress.com/2014/10/09/motivating-persuading/

Persuading Government: How To Say It  https://ethicalconsultingservices.wordpress.com/2015/05/20/persuading-government-how-to-say-it/

The Talking Dead: Say This & Your Project Dies  https://ethicalconsultingservices.wordpress.com/2015/06/18/the-talking-dead/

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When To Ask

Election Time: Early Birds Get Worms!  https://ethicalconsultingservices.wordpress.com/2015/08/04/elections-lobbying-early-birds/

What it means when Government is in “caretaker mode” https://ethicalconsultingservices.wordpress.com/2017/11/02/qld-govt-caretaker-2017/

Take me back to the top of this article!

Specialties

Crisis Management 101 https://ethicalconsultingservices.wordpress.com/2015/01/13/crisis-management-101/

And now, over to you:

What other topics would you like to see covered?  What have you struggled with in the past, when looking for decisions from Government?

 

* With more content than previous versions!
** There will be more!
Take me back to the top of this article!

 

US Elections – How Donald Trump Won

hill-and-donCompare Michigan and Pennsylvania.  Donald Trump clearly won the latter through a massive turnout of rarely-votes in the middle of the state (see www.philly.com/philly/infographics/400507161.html) and appears to have won the former by winning over previous Democrat voters (see www.lansingstatejournal.com/story/news/local/michigan/2016/11/11/donald-trump-michigan-counties-clinton/93641908/) – though more analysis will give a better picture.

That’s two entirely different ways of winning, in two important states.

Obama in the contested 2008 Primary had a successful State-by-State win plan: did Trump have the same in 2016?  These different patterns in two critical states suggest perhaps he did.

Kellyanne Conway was his final campaign manager http://www.news.com.au/finance/work/leaders/the-woman-who-made-president-trump/news-story/766f339657fcb2429068b200adf166b5 and deserves major credit for his victory, but she took over only a scant 12 weeks out from election day – could she have created and executed such a state-by-state plan in so short a time?  Her predecessors, incompetent and possibly corrupt, seem unlikely to have had such insight and coherence.

Insider-tell-all books after the 2008 and 2012 election cycle answered many questions about internal strategy development – the 2016 version may tell us whether there was such a plan, or whether luck and happenstance played a bigger part.

However, Kellyanne achieved in less than three months something much more formidable: she created a new candidate and a new election, and hence a winning coalition, by taming Trump.

Before the Presidential Debates, Trump had set about making himself the outsider who could upturn politics-as-usual and fix a failed system.  His plain speaking, deliberately provocative and deliberately different from Republican orthodoxy, had built a loyal following amongst those alienated from the “American Dream”, but failed to broadly inspire evangelical Christians, and alienated moderate Republicans.  His support, lacking those two components of the Republican base, was insufficient for victory.

Just prior to the October 19 third debate, his language moderated, his insults decreased, and the content of his ad-hoc statements became more coherent.  At the third debate, he pivoted, pressed the case for the Republican Right’s hot-button policies, and they flocked to his banner.  Post-debate, he became increasingly a more polished and less alienating candidate.  Some of the moderate Republicans, contemplating voting for Hillary, moved back to the fold.

To the Republican base, Trump now looked – more-or-less – like a Republican.

Quite suddenly, the Clinton campaign faced a different candidate, who now led a coalition of the disaffected and the Republican base, to which they had no adequate counter.  It’s not even clear they noticed the new candidate.

 

 

(Half of Ethical Consulting Services (Mike) has been embedded in the campaign since mid-October.)

 

 

US Elections – Voluntary

hill-and-donClose observation of US Presidential election campaigns shows the enormous and negative impact of voluntary voting.  Starry-eyed* Australians say voluntary voting simply means voters won’t be forced to choose between candidates they dislike.

They’re wrong – the differences between voluntary and compulsory voting are far-reaching.

US election campaigns – Presidential particularly – must devote massive resources to enrolling voters** which raises the cost, which puts pressure on candidates and parties to be constantly in fundraiser mode.  Many senior campaign advisors say candidates should spend half their time fundraising.  The voluntary nature of voting puts even greater pressures on the system and contributes to making US elections the money-pit and money-deformed system they are.

Four weeks out from election day, every last bit of local activity on the ground switches from being about voter enrolment to nagging people to vote – forget any thought of a high-minded contest of ideas.  Every.  Last.  Bit.  Of.  Local.  Activity.

But the bigger problem is the way voluntary enrolment and voting change the discussion.

In Australia’s compulsory voting system, knowing*** every voter is likely to vote, candidates and campaign strategists have to generate in each voter merely a mild preference between, say, Malcolm Turnbull and Bill Shorten.  In the US system, candidates and campaign strategists have to generate in each voter a preference so strong that it motivates them to vote, usually on a working day when they don’t have to bother – a motivating preference.

That’s done through the use of language and persuasion tactics much more extreme than we usually see in Australia – the kind of campaign Australians say they find revolting: blowing minor differences into massive schisms, the most hyperbolic descriptions, careful mischaracterisation of the other side, pressing questions as though they were fact, aggressive and divisive language, and so on.  They all go to minimise any prospect of bipartisanship, political dialogue, or cross-party cooperation, anywhere in the political system.

In seeking to de-legitimise the opponent, they trash the institution; to save the village from falling to the enemy, they destroy the village.

There’s another issue, too: there’s a contract involved in voting – an exchange of obligations, a reciprocity – that lends the outcome legitimacy, and burdens the victor with obligations.  Those who participate in society by voting have a stake in its institutions, behaviours and success, and in exchange for them participating in elections, society and in particular the elected Government owes voters respect and recognition.  Acknowledgement of reciprocal obligations and legitimacies is weaker, and hence the existence of those things is weaker, between Governments and non-voters.

These consequences, driven so much by voluntary voting, tell a substantial part of the story behind the complete inability of the US system of Government, to govern.

 

 

 

(Half of the Ethical Consulting Services team – that would be Mike – will be embedded within the US Presidential campaign, from today up to US Election Day on 8 November.)

 

* And some who just want electoral advantage

** Enrolment is voluntary, too.

*** Presuming rather than knowing, but that’s another discussion entirely.

 

 

 

Happy Anniversary To Us!

_LDP8380-cropped and smallAlmost exactly a year ago, Stephen Robertson and Mike Smith relaunched Ethical Consulting Services as a partnership.

We’re still having fun helping clients with

  • Governance and meeting skills
  • Government and stakeholder relations
  • Project and inbound investment facilitation
  • Branding, marketing, campaigns, and communication

… and training in any of the above!

 

 

How To Lobby

demandingA great resource if you want something from Government – our updated* directory of How To Lobby articles**, published over the last thirty months, and indexed by topics.

Click one of these links to take you to that topic/heading:

      1. Why
      2. Who Does It?
      3. Reality Bites
      4. Strategy
      5. The Basics
      6. Targeting
      7. Policy Processes – What You MUST Know
      8. Getting Ready
      9. The Meeting
      10. What To Ask For
      11. How To Ask For It
      12. When To Ask
      13. Specialties

Why

Why Lobby? http://wp.me/p4xOhB-r

“Why Lobby?” Encore http://wp.me/p4xOhB-A

Take me back to the top of this article!

Who Does It

Who’s a Lobbyist? http://wp.me/p4xOhB-N

Who’s Your Best Lobbyist? http://wp.me/p4xOhB-23

Take me back to the top of this article!

Reality Bites

Lobbying: The Dirty Truth https://ethicalconsultingservices.wordpress.com/2014/08/12/lobbying-the-dirty-truth/

Myths & Legends of Lobbying https://ethicalconsultingservices.wordpress.com/2014/10/16/myths-lobbying/

Dogbert Does Lobbying
Regulating Lobbyists: Hardly https://ethicalconsultingservices.wordpress.com/2014/10/22/regulating-lobbyists-hardly/

Australian Lobbying: Credibility Fail https://ethicalconsultingservices.wordpress.com/2015/03/10/australian-lobbying-credibility-fail/

Take me back to the top of this article!

Strategy

Don’t Just Do Something, Sit There! https://ethicalconsultingservices.wordpress.com/2014/09/17/dont-just-do-something/

Strategy & Delusion https://ethicalconsultingservices.wordpress.com/2014/08/12/strategy-delusion/

DON’T Increase Awareness https://ethicalconsultingservices.wordpress.com/2014/08/26/dont-increase-awareness/

Take me back to the top of this article!

burke-grillThe Basics

Lobbying: 6 Things to Know https://ethicalconsultingservices.wordpress.com/2014/09/24/6-lobbying-things/

Lobbyists Do WHAT? https://ethicalconsultingservices.wordpress.com/2015/03/03/lobbyists-do-what/

Lobbying is Marketing https://ethicalconsultingservices.wordpress.com/2015/04/01/lobbying-is-marketing/

Take me back to the top of this article!

Targeting

“Get Me The Premier!” https://ethicalconsultingservices.wordpress.com/2014/11/12/get-me-the-premier/

Who’s the Decision-Maker? https://ethicalconsultingservices.wordpress.com/2014/10/02/who-decision-maker/

Take me back to the top of this article!

Policy Processes – What You MUST Know

Mysterious & Mysteriouser: How Did THAT Happen?  https://ethicalconsultingservices.wordpress.com/2014/12/18/mysterious-mysteriouser/

“So When WILL They Decide???” https://ethicalconsultingservices.wordpress.com/2014/12/10/when-will-they-decide/

From Althaus, Bridgman and Davis

From Althaus, Bridgman and Davis

How’s Your Rat King? https://ethicalconsultingservices.wordpress.com/2014/11/27/rat-king/

The Uber-Rat-King https://ethicalconsultingservices.wordpress.com/2014/12/04/the-uber-rat-king/

What IS A “Policy Instrument,” Anyway? https://ethicalconsultingservices.wordpress.com/2015/01/22/what-is-policy-instrument/

Sax vs. Cymbals https://ethicalconsultingservices.wordpress.com/2015/01/28/sax-vs-cymbals/

Take me back to the top of this article!

Getting Ready To Lobby

Lobbying Labor’s Queensland Government: How? https://ethicalconsultingservices.wordpress.com/2015/02/17/lobbying-labors-queensland-government-how/

Take me back to the top of this article!

The Meeting

How to Get That Meeting https://ethicalconsultingservices.wordpress.com/2015/05/06/how-to-get-that-meeting/

What if You Can’t Connect with the Decision-Maker? https://ethicalconsultingservices.wordpress.com/2015/07/28/cant-reach-decision-makers/

When you meet the Minister … https://ethicalconsultingservices.wordpress.com/2015/03/18/when-you-meet-the-minister/

Take me back to the top of this article!

What To Ask For

Persuading Government: What You Say  https://ethicalconsultingservices.wordpress.com/2015/05/13/persuading-government-what-you-say/

What Makes A Policy Good? https://ethicalconsultingservices.wordpress.com/2015/05/28/policy-good/

Make Your “Ask” Feasible https://ethicalconsultingservices.wordpress.com/2015/07/01/make-your-ask-feasible/

Take me back to the top of this article!

agressive-manHow To Ask For It

Connecting with Decision-Makers https://ethicalconsultingservices.wordpress.com/2014/11/11/connect-decision-makers/

Tell Government a Story!  https://ethicalconsultingservices.wordpress.com/2015/07/22/story-to-government/

Motivating & Persuading https://ethicalconsultingservices.wordpress.com/2014/10/09/motivating-persuading/

Persuading Government: How To Say It  https://ethicalconsultingservices.wordpress.com/2015/05/20/persuading-government-how-to-say-it/

The Talking Dead: Say This & Your Project Dies  https://ethicalconsultingservices.wordpress.com/2015/06/18/the-talking-dead/

Take me back to the top of this article!

When To Ask

Election Time: Early Birds Get Worms!  https://ethicalconsultingservices.wordpress.com/2015/08/04/elections-lobbying-early-birds/

Take me back to the top of this article!

Specialties

Crisis Management 101 https://ethicalconsultingservices.wordpress.com/2015/01/13/crisis-management-101/

And now, over to you:

What other topics would you like to see covered?  What have you struggled with in the past, when looking for decisions from Government?

 

* With more content than the version published in 2015!
** There will be more!
Take me back to the top of this article!

 

The Story You Sell To Government

story_timeWhen you are asking something of Government – a decision, a non-decision, a policy change, that your bid win a tender process, whatever it might be – there’s a right way and a wrong way to ask it.  Earlier articles identified the things you need to say, how to say them, and the things you need to avoid saying.

All of those considerations needs to be packaged up into a neat, concise, persuasive Narrative.  Once you’ve got your Narrative, every single thing you say and do needs to be directed at persuading Government to accept the truth and necessity of your Narrative.  Nothing should stray from or undermine the Narrative.

Many, passionate fanatics in support of their own proposition to Government, find it really hard to understand how to develop a short and focussed Narrative, but when you’re communicating with Government, you have a very small opportunity to get your message across, so you can’t spend time on the things that make your heart burst with pride – unless you already know those things do the same for Government.

In this circumstance, a Narrative:

  • is never off the cuff – must be thoroughly prepared;
  • must be structured like a story;
  • encapsulates and summarises the main facts around the issue;
  • encapsulates and summarises your proposal;
  • persuades the audience your idea is the best solution to a pressing problem;
  • rebuts major alternatives by making clear their inferiority;
  • is focussed entirely on the audience’s needs and motivations, not yours;
  • resonates with the audience – usually emotionally;
  • contains an unambiguous and feasible request; and
  • is short – as short as is possible while meeting all of these criteria – you might have only 2 minutes or 250 words, to make your case – our target is usually six or seven two-line sentences*.

Try to write it so you can leave behind a copy of your Narrative when you meet a Government representative – it saves them taking notes, makes you look organised and competent, and reduces the chance of misunderstanding.

You can’t deliver all of that off the cuff; nor can you deliver it if you are clumsy with words, or can’t set aside your passions when drafting or speaking, or if you are mistaken about what motivates your audience.  You may need help.

 

* OK, we’re often enough off-target here, but never by more than 50%

 

Make Your “Ask” Feasible

When you want something from Government, it has to be something they can deliver.

Tough DecisionsSometimes, it is pretty clear whether something can be delivered, or not – you can’t have a State or Local Government do something where the power to do it is exclusively vested in the Federal Government, for example.

Mostly, though, feasibility is a “maybe” rather than a clear “yes” or “no”, in which case you need to work out whether what you want is too hard to get, and whether you must

  • seek something else right now, maybe part of what you originally have wanted, which has a greater prospect of being acceptable, or a different way to get your outcome delivered,
  • look for it later (say, when the Government has changed, or after a Ministerial reshuffle), or
  • abandon your plans altogether.

How can you make such an important business or organisational decision?

travel_as_strategy_smallFirst, treat achieving your objective like a journey:

  • identify where you want to get to (say, the Eiffel Tower)
  • list everything that has to come together for you to get there (money, flights, bookings, luggage, time, and so on)
  • list everything that might stop you (mechanical problems, rejection of visas, theft, illness, lost luggage, Vladimir Putin’s expansionism, etc)
  • identify how you secure every single one of those things that are necessary to get there (use a reputable airline, apply early for visas, buy a suitcase with roller wheels, or whatever it might be)
  • identify how/if you can overcome each of the things that will stop you (don’t travel via unstable countries, get vaccinated, have your criminal convictions expunged so your visa application isn’t rejected, for example)
  • if there are some you simply can’t overcome, consider whether there’s an alternative destination that might suit you (Adelaide is pretty – the Paris of the Antipodes).

Now you’ve got your plan for getting to the Eiffel Tower!

In the context of your policy feasibility journey,

  • the Eiffel Tower is your best case and most ambitious policy outcome – full, speedy and enthusiastic adoption of your idea of product;
  • things that have to come together will include taking your idea to the right person, couching it in ways they will find appealing, presenting it credibly, and so on;
  • things that might stop your proposal travelling anywhere could include budgetary inflexibility, incompatible Government or Party policy, intransigent stakeholders, electoral unpopularity, opposing factions in the bureaucracy or Party, the Minister’s Chief of Staff doesn’t like you, etc – many of the hurdles to be identified in this research are critically important and all too often are glossed over by enthusiastic proponents of the project;
  • securing the necessities for your journey will include having a thoroughly well-developed proposal, an understanding of the structure and priorities of the portfolio, carefully crafted presentation that speaks to your audience, for example;
  • overcoming obstacles might include creative* financing, finding ways to secure policy change before advancing your proposal, finding a Champion for your proposal within Government, identifying clear community benefits, and many, many, more.

Assessing feasibility for a significant proposal usually require clear-headed research, and external evaluation and testing – your enthusiasm for your own proposal is guaranteed to blind you to some of the opposition, difficulties and hurdles.

 

* By which I definitely don’t mean dodgy!

The Talking Dead: What NOT To Say To Government

walking_dead_smallIf you don’t have a good understanding of Government and Opposition, it is easy to put your foot wrong and wreck your chances of a successful discussion, when you’re pressing the Government to support your project or policy proposal.

Here’s a few thoughts about the wrong thing:

  • Absolute Power – Not every Member of Parliament or public servant has the power to do everything (read more here) and if you ask for something they can’t do, then you look like a dill; for example, legislation may proscribe taking certain actions or making certain decisions – you need to know this before you ask;
  • Power Without Glory – The Doctrine of the Separation of Powers is a special and high level constraint on powers saying, amongst other things, that Ministers must not usurp the powers of the Parliament or the Courts; in Australia the Doctrine is imposed by convention*, whilst in other countries it doesn’t exist or is imposed by laws or their constitution;
  • Game of Thrones – Public servants and Members of Parliament always have limits on what they may do, imposed by where they are placed in their respective structures, will rarely be interested in interfering in something that is someone else’s role, and rarely have the capacity to do that easily;
  • CodeBreaker – All members of the Executive, Legislature and Judiciary have codes prescribing how they should work; only the most courageous** amongst them will contemplate stepping outside those codes, and only those prepared to risk prison will propose they should;
  • You’re Awful, Muriel – You must start a discussion by presuming your audience knows what they are doing and why, even when you know they are entirely wrong: nothing kills your chance of a productive dialogue quicker than implying or saying directly that a Member of Parliament or public servant doesn’t know what they are talking about, or has been incompetent; you have to find a different way: you must structure the discussion so they see your alternative as better***;
  • Lie To Me – Never tell a lie, never assert anything is a fact when there’s any doubt, and never leave out anything important; Telling the truth, the whole truth and nothing but the truth is your only option, to ensure credibility; telling the truth means you must be very, very sure of your facts, and keep facts entirely separate from opinions;
  • Sin Of Omission – it’s worth repeating: never leave out anything important; recognise, too, that you are not necessarily the best judge of what’s important – if there is any chance your audience might see something as important, you must at least mention it in passing;
  • Censored Man with blue tape on his mouth. Isolated on white.Rush To Judgement – Opinions from non-experts are pretty worthless, so don’t offer them unless they are considered, evidence-based expert judgements;
  • Don’t Mention The War – Public servants usually operate impartially, and Members of Parliament are experts, so don’t talk about politics unless they invite it – and even then, exercise extreme caution that you tread on no toes;
  • The Ant Bully – When you threaten or bully, explicitly or implicitly, you’re saying you lack the facts, lack a good argument, lack ethical standards and maturity, can’t be trusted to stick to a deal, and want to be on the front page of tomorrow’s paper;
  • The Guru – keep your ego in check; if too much of what you say is about you, you’re not sufficiently focussed on how your proposal benefits the Government and the public, and you will be building resistance as you build perceptions of your ego;
  • The Killing Season – don’t denigrate your opponents or competitors, because you’ll always look like a bully or slimy, egotistical or selfish, and more interested in your own advancement than in good policy.

 

* One of the biggest flaws in Australian democracy is that this doctrine is not strongly mandated by State and Federal constitutions, which allows authoritarian Governments to accrue too much power at the expense of liberty and democracy.  But that discussion is for another time!

** Courageous in the “Yes, Prime Minister” sense:  http://en.wikipedia.org/wiki/Power_to_the_People_(Yes,_Prime_Minister)

*** Mike Smith is incredibly grateful to then-Northern Territory Labor Leader Maggie Hickey for teaching this valuable lesson!

 

 

How to Lobby – Part 1

medlyNeed something from Government?

Over the past year we’ve posted a series of articles about, inter alia, how lobbying works.  Here’s a compilation of the How To Lobby articles so far*, broken up into rough topics.

Why

Why Lobby? http://wp.me/p4xOhB-r

“Why Lobby?” Encore http://wp.me/p4xOhB-A

Who Does It

Who’s a Lobbyist? http://wp.me/p4xOhB-N

Who’s Your Best Lobbyist? http://wp.me/p4xOhB-23

Reality Bites

Lobbying: The Dirty Truth https://ethicalconsultingservices.wordpress.com/2014/08/12/lobbying-the-dirty-truth/

Myths & Legends of Lobbying https://ethicalconsultingservices.wordpress.com/2014/10/16/myths-lobbying/

Dogbert Does Lobbying

Regulating Lobbyists: Hardly https://ethicalconsultingservices.wordpress.com/2014/10/22/regulating-lobbyists-hardly/

Australian Lobbying: Credibility Fail https://ethicalconsultingservices.wordpress.com/2015/03/10/australian-lobbying-credibility-fail/

Strategy

Don’t Just Do Something, Sit There! https://ethicalconsultingservices.wordpress.com/2014/09/17/dont-just-do-something/

Strategy & Delusion https://ethicalconsultingservices.wordpress.com/2014/08/12/strategy-delusion/

DON’T Increase Awareness https://ethicalconsultingservices.wordpress.com/2014/08/26/dont-increase-awareness/

The Basics

Lobbying: 6 Things to Know https://ethicalconsultingservices.wordpress.com/2014/09/24/6-lobbying-things/

Lobbyists Do WHAT? https://ethicalconsultingservices.wordpress.com/2015/03/03/lobbyists-do-what/

Lobbying is Marketing https://ethicalconsultingservices.wordpress.com/2015/04/01/lobbying-is-marketing/

Targeting

“Get Me The Premier!” https://ethicalconsultingservices.wordpress.com/2014/11/12/get-me-the-premier/

Who’s the Decision-Maker? https://ethicalconsultingservices.wordpress.com/2014/10/02/who-decision-maker/

Understanding Policy Processes

Mysterious & Mysteriouser https://ethicalconsultingservices.wordpress.com/2014/12/18/mysterious-mysteriouser/

“So When WILL They Decide???” https://ethicalconsultingservices.wordpress.com/2014/12/10/when-will-they-decide/

From Althaus, Bridgman and Davis

From Althaus, Bridgman and Davis

How’s Your Rat King? https://ethicalconsultingservices.wordpress.com/2014/11/27/rat-king/

The Uber-Rat-King https://ethicalconsultingservices.wordpress.com/2014/12/04/the-uber-rat-king/

What IS A “Policy Instrument,” Anyway? https://ethicalconsultingservices.wordpress.com/2015/01/22/what-is-policy-instrument/

Sax vs. Cymbals https://ethicalconsultingservices.wordpress.com/2015/01/28/sax-vs-cymbals/

Getting Ready

Lobbying Labor’s Queensland Government: How? https://ethicalconsultingservices.wordpress.com/2015/02/17/lobbying-labors-queensland-government-how/

The Meeting

How to Get That Meeting https://ethicalconsultingservices.wordpress.com/2015/05/06/how-to-get-that-meeting/

When you meet the Minister … https://ethicalconsultingservices.wordpress.com/2015/03/18/when-you-meet-the-minister/

What To Ask For

Persuading Government: What You Say https://ethicalconsultingservices.wordpress.com/2015/05/13/persuading-government-what-you-say/

What Makes A Policy Good? https://ethicalconsultingservices.wordpress.com/2015/05/28/policy-good/

agressive-manHow To Ask For It

Connecting with Decision-Makers https://ethicalconsultingservices.wordpress.com/2014/11/11/connect-decision-makers/

Motivating & Persuading https://ethicalconsultingservices.wordpress.com/2014/10/09/motivating-persuading/

Persuading Government: How To Say It https://ethicalconsultingservices.wordpress.com/2015/05/20/persuading-government-how-to-say-it/

Specialties

Crisis Management 101 https://ethicalconsultingservices.wordpress.com/2015/01/13/crisis-management-101/

 

What other topics would you like to see covered?

 

* There will be more!

 

Jointly Venturing: Wider Services & Capabilities

Ethical Consulting Services are thrilled to announce we’re now a partnership between former Queensland Government Minister Stephen Robertson and Government Relations specialist Mike Smith.

Stephen brings new specialties to the business – particularly inbound investment facilitation and project facilitation – beyond those Mike previously offered clients, so we’re expanding our scope:

Strategies that get you where you need to go …

  • Government relations & stakeholder relations,
  • Project facilitation,
  • Inbound investment assistance,
  • Governance,
  • Marketing, communications, and campaigns,

… and customised training in each.

And, the value we offer to clients is slightly different, too, now we are two:

We find the pitfalls and opportunities the others miss, giving you the best chance of success, because we’re:

  • ethical,
  • knowledgeable,
  • insightful, and
  • meticulous.

We’re both looking forward to the challenges and opportunities the new partnership will bring.

Our updated website here has more details of what we offer.

If you think we can help your business or organisation, give us a call or send us an email here.