20 years ago today
The Australian Labor Party had never governed in the Territory, and never looked like they would win the 1997 Election. Labor polling showed them heading for a bloodbath – they were starting with only 7 seats in the 25-seat Legislative Assembly, but Party polling showed they were on track to lose several more.
From early that year, Labor’s caucus led by Maggie Hickey seized on the many issues of weakness for the governing Country-Liberal Party (CLP) and worked with real focus in the run-up to Election Day. Labor’s polling showed the electorate had little regard for the CLP, and the aggressive advertising campaign closely paraphrased the research findings.
The TV ads, in particular, were controversial and met with a mixed reception, but all evidence is that the average voters, mostly, loved them:
- CLP Strategy Meeting: http://bit.ly/2wQO5NN
- Snouts in the Trough: http://bit.ly/2xwcZPW
- Tighten Your Belts: http://bit.ly/2xwd5qM
- Crime in the Northern Territory 1: http://bit.ly/2iEKagI
- Crime in the Northern Territory 2: http://bit.ly/2vq0Vm1
The result? Labor lost one seat, for local reasons quite unconnected with the main campaign.