20 years ago today

Twenty years ago today was Northern Territory Election Day: 30 August 1997.

The Australian Labor Party had never governed in the Territory, and never looked like they would win the 1997 Election.  Labor polling showed them heading for a bloodbath – they were starting with only 7 seats in the 25-seat Legislative Assembly, but Party polling showed they were on track to lose several more.

From early that year, Labor’s caucus led by Maggie Hickey seized on the many issues of weakness for the governing Country-Liberal Party (CLP) and worked with real focus in the run-up to Election Day.  Labor’s polling showed the electorate had little regard for the CLP, and the aggressive advertising campaign closely paraphrased the research findings.

The TV ads, in particular, were controversial and met with a mixed reception, but all evidence is that the average voters, mostly, loved them:

The result?  Labor lost one seat, for local reasons quite unconnected with the main campaign.

 

 

About Mike Smith

Partner in Ethical Consulting Services: www.ethicalconsulting.com; Ethical strategies and programs which get you where you need to go ... * Exceptional government & stakeholder relations, * Thriving governance systems, * Specialised project facilitation, * Inbound investment assistance, * Successful marketing, communications and PR campaigns ... and customised training in each of these areas.

Posted on August 30, 2017, in campaigning, Communication, Democracy, Election, Northern Territory, Political tactics, Strategy and tagged , . Bookmark the permalink. 1 Comment.

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