US Elections – New Every 4 Years
They completely dissolve and re-form their Presidential campaigns every four years in the US, while in Australia the campaign machinery and personnel continue from one election cycle to another* – this is one of the big differences between Australian and US Election Campaigns.
This system in the US arises in large part because the Presidential campaign is so much a construct of the candidate, rather than the Party – based around the style and wishes of each individual candidate.
The downside of this system is the need to rebuild completely, and the capacity of a campaign to have to relearn hard lessons learned by previous campaigns. I’ve seen that happen – one candidate’s campaign, four years after some inspired organising, had quite forgotten how to manage a particular and important aspect of campaigning.
Another downside is that campaigns have to re-learn the local terrain and quirks, and consultants have to be re-inducted all over again.
And it also builds a resentment amongst locals, that the Presidential campaign has come in over the top of them, and taken over their turf, again, without seeming interested in local knowledge, or employing locals.
There are two big upsides, though:
- a complete rebuild every four years clears away the bad habits of the past, makes it easier to innovate, and reduces the desire to prosecute the battles of the last political war, and
- Presidential candidates get an opportunity to build the campaign which best reflects their values, strategies and interests – and consistency between campaign and candidate brand is very important!
So, the feel is very different from Australia, and it’s the same with both major Parties.
Better or worse than Australia? Maybe, on this issue, it’s simply different.
(Half of the Ethical Consulting Services team – that would be Mike – will be embedded within the US Presidential campaign, from mid-October: this year, US election day is 8 November.)
* With, in Australia, some uptake of new technology and some staff turnover, of course.
Posted on October 12, 2016, in campaigning, Change, Culture, Culture change, Democracy, Election, Political tactics, Politics, Values and tagged Donald Trump, Election Strategy, Election tactics, Hillary Clinton, Presidential Election, US President. Bookmark the permalink. 1 Comment.