Strategy Needs Strategy
There’s a new book coming out in June, called Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach. In anticipation, one of the authors has been laying out some of the book’s core propositions in a series of LinkedIn articles.
At the heart of what they are saying is the perfectly logical proposition that different business environments should drive you to different strategic approaches. They identify five kinds of business environment and the related strategic response:
|The Environment / The Future||Strategic Response|
|I can predict it, but I can’t change it||Classical|
|I can’t predict it, and I can’t change it||Adaptive|
|I can predict it, and I can change it||Visionary|
|I can’t predict it, but I can change it||Shaping|
|My resources are severely constrained||Renewal|
Articles summarising the book so far:
Martin Reeves seems to be posting a new update each week – stay tuned.
It looks like a must-buy for those who offer strategy advice, and strategy development services.