Lobbyists Do WHAT?

burke grill chargedMany misunderstand what lobbyists do, and it suits some practitioners to keep it mysterious.

Here’s a list of some of the sort of things lobbying/Government relations consultants* do for clients.

  • Government relations – devising, supervising and/or implementing client profile-building inside Government;
  • Stakeholder relations – similarly, with non-Government stakeholders;
  • Strategy – advising clients on the most effective and likely way to achieve their objectives;
  • Tactics – advising clients how best to respond to events;
  • Communications planning – devising, supervising and/or implementing client communications into Government and the broader community;
  • Message delivery advice – advising clients how best to get their information and messages through to their audience;
  • Lobbying/advocacy – directly conveying client representations to public sector influencers;
  • Research – researching issues, their background, perceptions within Government, processes within Government, and so on; in particular, identifying possible barriers to success;
  • Stakeholder mapping – a specialised kind of research, identifying and categorising stakeholders;
  • Analyse – taking the results of research, and simplifying, summarising, clarifying and organising that material;
  • Synthesising – taking research and analysis from multiple sources or perspectives;
  • Recommending – using analysis to propose strategy, tactics or activities;
  • Open doors – using your contacts and networks to ensure client issues get in front of the right people;
  • Negotiation – directly liaising with public sector influencers to reach agreement on issues;
  • Presentation – directly conveying client information to public sector influencers;
  • Briefing – bringing stakeholders and/or client staff up to speed on issues;
  • Marketing – persuading people in Government to “buy” client credibility or proposals;
  • Public relations – devising, supervising and/or implementing communications programs about your client, in the broader community; and
  • Consulting/reporting – engaging with clients to make sure they are happy with what you’re up to, and getting their take on changes.

burke-grillNot every lobbyist/Government relations consultant does everything on that list, and in fact most do only some of them.

Have I missed anything?

 

*     I’m using the terms “lobbyist” and “Government relations consultant” somewhat interchangeably – in part, that’s because most lobbyists spend most of their time doing things other than lobbying, as you can see from the list above.

 

About Mike Smith

Partner in Ethical Consulting Services: www.ethicalconsulting.com; sometime University lecturer; previously Government Relations consultant; before that Labor Party State Secretary in Northern Territory; union advocate with LHMU/United Voice in NT and NSW; hobby – election campaigns!

Posted on March 3, 2015, in Advisors, Communication, Democracy, Government decision-making, Government Relations, how to lobby, Lobbying, Lobbyist, marketing, Planning, Political tactics, public service decision-making, Stakeholder engagement, Strategy and tagged , , , , , , , , , . Bookmark the permalink. 6 Comments.

  1. Matthew Donovan

    Corporate lobbyists and vested interests have all but killed American democracy unless Citizens United is overturned or the Constitution amended.

  2. Fortunately we are not in the US, where the opportunities are extraordinary and obscene, for lobbyists to facilitate gridlock and/or corporate largess.

  1. Pingback: Australian Lobbying: Credibility Fail | Ethical Consulting Services

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