Lobbyists Do WHAT?
Posted by Mike Smith
Here’s a list of some of the sort of things lobbying/Government relations consultants* do for clients.
- Government relations – devising, supervising and/or implementing client profile-building inside Government;
- Stakeholder relations – similarly, with non-Government stakeholders;
- Strategy – advising clients on the most effective and likely way to achieve their objectives;
- Tactics – advising clients how best to respond to events;
- Communications planning – devising, supervising and/or implementing client communications into Government and the broader community;
- Message delivery advice – advising clients how best to get their information and messages through to their audience;
- Lobbying/advocacy – directly conveying client representations to public sector influencers;
- Research – researching issues, their background, perceptions within Government, processes within Government, and so on; in particular, identifying possible barriers to success;
- Stakeholder mapping – a specialised kind of research, identifying and categorising stakeholders;
- Analyse – taking the results of research, and simplifying, summarising, clarifying and organising that material;
- Synthesising – taking research and analysis from multiple sources or perspectives;
- Recommending – using analysis to propose strategy, tactics or activities;
- Open doors – using your contacts and networks to ensure client issues get in front of the right people;
- Negotiation – directly liaising with public sector influencers to reach agreement on issues;
- Presentation – directly conveying client information to public sector influencers;
- Briefing – bringing stakeholders and/or client staff up to speed on issues;
- Marketing – persuading people in Government to “buy” client credibility or proposals;
- Public relations – devising, supervising and/or implementing communications programs about your client, in the broader community; and
- Consulting/reporting – engaging with clients to make sure they are happy with what you’re up to, and getting their take on changes.
Have I missed anything?
* I’m using the terms “lobbyist” and “Government relations consultant” somewhat interchangeably – in part, that’s because most lobbyists spend most of their time doing things other than lobbying, as you can see from the list above.
About Mike SmithPartner in Ethical Consulting Services: www.ethicalconsulting.com; Ethical strategies and programs which get you where you need to go ... * Exceptional government & stakeholder relations, * Thriving governance systems, * Specialised project facilitation, * Inbound investment assistance, * Successful marketing, communications and PR campaigns ... and customised training in each of these areas.
Posted on March 3, 2015, in Advisors, Communication, Democracy, Government decision-making, Government Relations, how to lobby, Lobbying, Lobbyist, marketing, Planning, Political tactics, public service decision-making, Stakeholder engagement, Strategy and tagged business planning, crisis management, Election Policies, government, government relations, lobbying, motivation, persuasion, public service, red tape. Bookmark the permalink. 6 Comments.