Who’s Your Best Lobbyist?

be yourselfMost lobbyists don’t lobby often. And that’s because they often shouldn’t.

A lobbying job is always about selling something: getting someone in Government on board with a product, a bid, a project, a policy change, a supplier.

No-one smart in Government will easily buy in to any product, policy or whatever it is, unless they have faith in the proponent.

And no-one smart in Government will easily have faith in the proponent – company, entrepreneur, environment group, whoever you are – until they’ve first taken the proponent’s measure, and assessed their good faith and credibility.

A lobbyist can’t be a substitute, can’t deliver that.

Often, you have to do some of your own lobbying, to make everything credible. In those circumstances, all your lobbyist can do is help get you, and the process, ready.

There are exceptions, though – more of which, another post, later!

About Mike Smith

Partner in Ethical Consulting Services: www.ethicalconsulting.com; Ethical strategies and programs which get you where you need to go ... * Exceptional government & stakeholder relations, * Thriving governance systems, * Specialised project facilitation, * Inbound investment assistance, * Successful marketing, communications and PR campaigns ... and customised training in each of these areas.

Posted on November 20, 2014, in Advisors, Communication, Government Relations, how to lobby, Lobbying, Public service, Strategy and tagged , , . Bookmark the permalink. Leave a comment.

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