Who’s Your Best Lobbyist?

be yourselfMost lobbyists don’t lobby often. And that’s because they often shouldn’t.

A lobbying job is always about selling something: getting someone in Government on board with a product, a bid, a project, a policy change, a supplier.

No-one smart in Government will easily buy in to any product, policy or whatever it is, unless they have faith in the proponent.

And no-one smart in Government will easily have faith in the proponent – company, entrepreneur, environment group, whoever you are – until they’ve first taken the proponent’s measure, and assessed their good faith and credibility.

A lobbyist can’t be a substitute, can’t deliver that.

Often, you have to do some of your own lobbying, to make everything credible. In those circumstances, all your lobbyist can do is help get you, and the process, ready.

There are exceptions, though – more of which, another post, later!

About Mike Smith

Partner in Ethical Consulting Services: www.ethicalconsulting.com; sometime University lecturer; previously Government Relations consultant; before that Labor Party State Secretary in Northern Territory; union advocate with LHMU/United Voice in NT and NSW; hobby – election campaigns!

Posted on November 20, 2014, in Advisors, Communication, Government Relations, how to lobby, Lobbying, Public service, Strategy and tagged , , . Bookmark the permalink. Leave a comment.

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