Motivating & Persuading
Posted by Mike Smith
DON’T be asking for a “courageous” decision from the risk-averse, when you’re lobbying!
Public sector decision-makers – public servants and politicians both – are diverse:
- atheists, and devout;
- socialists, conservatives, and everything in between;
- middle-aged men, and young women;
- leaders, and followers;
- foolhardy, and risk-averse;
- courageous, and over-cautious;
- energetic, and exhausted;
- arrogant, and humble;
and so on. Believe clichés at your own risk!
The things that constrain, guide, motivate and persuade them are diverse, too:
- government priorities and policies;
- Ministerial, and departmental, objectives and priorities;
- political or stakeholder fallout;
- the community’s needs and the public interest;
- professional and public sector codes;
- public sector processes and rules;
- their personal ambitions, values, policy interests, ideology, and political beliefs;
- proximity of the next election or Ministerial reshuffle;
and so on.
Unless you are across these pressures and possibilities, you’ll end up asking someone who’s never yet made a decision, to endorse something that breaches the Financial Administration and Audit Act and conflicts with Government policy – you’re wasting time and resources.
Careful key messages need to be constructed, that demonstrate your proposal
- solves a Government problem (not your problem!);
- reflects Government and Departmental priorities and values;
- is in the public interest;
- minimises stakeholder conflict;
- minimises risk;
- conforms with every code of behaviour and legal requirement;
- addresses anticipated objections; and
- passes the “front page” test.
In constructing such messaging, you’re inevitably researching and applying that which persuades/motivates/determines the decision!
About Mike SmithPartner in Ethical Consulting Services: www.ethicalconsulting.com; sometime University lecturer; previously Government Relations consultant; before that Labor Party State Secretary in Northern Territory; union advocate with LHMU/United Voice in NT and NSW; hobby – election campaigns!
Posted on October 9, 2014, in Advisors, Culture, Government Relations, how to lobby, Lobbying, marketing and tagged government, government relations, lobbying, motivation, persuasion. Bookmark the permalink. 5 Comments.