Lobbying: 6 Things to Know
Posted by Mike Smith
Who makes the decision? What might persuade or motivate them? How do you best get that Information to them? These are the 3 vital things you have to know before lobbying.
Three further things to know, supporting your capacity to persuade, are: the internal public service status of your issue; the political status of your issue; and the multiple pressures on the decision-making process.
- Internal status,
- Political status,
These six things sound simple and few, but behind them can lie great complexity: for example, a decision can be shared by multiple jurisdictions and decision-makers, a briefing note proposing a conflicting solution might already be sitting on the decision-maker’s desk, or you might be seeking something for which you’re already thought unfit.
If you start lobbying before you know at least these six things, you’re not lobbying, you’re flailing; you’re likely wasting time and money, and harming your own prospects.
To know these things: research.
And once you’ve got your facts together, plan – more of which in a future post.