Lobbying: 6 Things to Know

Policy Cycle, from "Australian Policy Handbook" Althaus, Bridgeman & Davis

Policy Cycle, from “Australian Policy Handbook” Althaus, Bridgeman & Davis

Who makes the decision?  What might persuade or motivate them?  How do you best get that Information to them? These are the 3 vital things you have to know before lobbying.

Three further things to know, supporting your capacity to persuade, are: the internal public service status of your issue; the political status of your issue; and the multiple pressures on the decision-making process.

  1. Who,
  2. What,
  3. How,
  4. Internal status,
  5. Political status,
  6. Influences:

These six things sound simple and few, but behind them can lie great complexity: for example, a decision can be shared by multiple jurisdictions and decision-makers, a briefing note proposing a conflicting solution might already be sitting on the decision-maker’s desk, or you might be seeking something for which you’re already thought unfit.

If you start lobbying before you know at least these six things, you’re not lobbying, you’re flailing; you’re likely wasting time and money, and harming your own prospects.

To know these things: research.

And once you’ve got your facts together, plan – more of which in a future post.

About Mike Smith

Partner in Ethical Consulting Services: www.ethicalconsulting.com; Ethical strategies and programs which get you where you need to go ... * Exceptional government & stakeholder relations, * Thriving governance systems, * Specialised project facilitation, * Inbound investment assistance, * Successful marketing, communications and PR campaigns ... and customised training in each of these areas.

Posted on September 24, 2014, in Government Relations, how to lobby, Lobbying, Planning, Strategy. Bookmark the permalink. 3 Comments.

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