“Why Lobby?” Encore
Posted by Mike Smith
Phoning or emailing your local MP or Councillor or public servant, to demand a new playground or immigration policy, rarely works, but I’ve met CEOs of public companies who’ve taken that approach to negotiating major contracts with Government.
Nine times out of ten, if you barrel in without preparation and a plan, you’re not lobbying, you’re floundering; and the answer is going to be “no”.
If the issue is important, you’ll research, take advice, plan, and advocate, because that’s the only way to get what you want.